January 23, 2027 · Charlotte, NC
About the weekend
A concert weekend and community event where we give back to families in Charlotte and the surrounding areas — entertainment, food, food trucks and connections to real resources, at no cost to attend.
The platform
What The Other Side is.
The Other Side is a Black culture platform built around music, artists and the real stories of community. It lives as filmed content — artist conversations, performances and the people behind them — and it comes to life in person through live events.
Community Impact Weekend brings that platform to Charlotte through two distinct experiences: a filmed production day capturing artist conversations, performances, community stories and select partner integrations, followed by a free public Community Impact Day + live concert for 1,500 attendees.
Why it's free
We want the community to relax, be relieved and not have to exhaust their finances for art, culture and entertainment. Because culture shouldn't cost a family their grocery money.
The two days
Day one · Production (private)
The Other Side on camera
A full production day for The Other Side content: artist interviews and performances, community storytelling, and select sponsor integrations captured for approved content and partnership storytelling.
Day two · January 23, 2027 (free + public)
Community Impact Day + Live Concert
National touring talent and full concert production, 1,500 seats at $0 admission, alongside food insecurity relief, economic-relief giveaways, mental wellness screenings and resource connections.
What happens on the ground
Six ways the weekend gives back.
01
Food Insecurity Relief
Food and grocery assistance for participating Charlotte-area households, plus community meals distributed throughout Impact Day.
02
Economic Relief
Gas cards, grocery cards, transportation support and direct-relief giveaways that reduce real household expenses.
03
Mental Wellness
On-site screenings, trusted resources and direct connections to ongoing support.
04
Small Business Marketplace
A curated marketplace of Black-owned and local small businesses, with participation costs underwritten so entrepreneurs can reach 1,500 consumers.
05
Food Trucks + Community Connection
Food trucks, resource tables and community organizations gathered in one place, free to walk through.
06
The Live Concert
Nationally recognized talent on a full concert production — 1,500 seats, $0 admission.
Who it's for
Charlotte families, first.
Community Impact Weekend serves families and individuals in Charlotte, Mecklenburg County and the surrounding region — Cabarrus, Gaston and Union Counties, York County in South Carolina, and travel-in guests from across the Southeast.
The audience skews 73% female with a core age range of 21–54, based on prior WKND event data. Geographic markets reflect January 2027 marketing strategy.
Details
- Date
- January 23, 2027 (Community Impact Day + Live Concert)
- Production day
- Filmed production day, weekend of January 23, 2027
- Location
- Charlotte, North Carolina
- Capacity
- 1,500 attendees
- Admission
- Free — $0
one weekend,