Day one · Production
The Other Side on camera
- Full production day for The Other Side content
- Artist interviews + performances
- Community storytelling
- Select sponsor integrations captured for approved content and partnership storytelling
January 23, 2027 · Charlotte, NC
Culture should
give back.
One filmed production day. One free Community Impact Day + live concert. A weekend where culture, relief and national music meet in Charlotte.
1,500
Seats
$0
Admission
2
Distinct days
1
Free concert
What this is
A weekend where culture funds relief.
The Other Side is a Black culture platform built around music, artists and the real stories of community. Community Impact Weekend brings that platform to Charlotte through two distinct experiences: a filmed production day capturing artist conversations, performances, community stories and select partner integrations, followed by a free public Community Impact Day + live concert for 1,500 attendees.
The public experience combines nationally recognized music talent with food insecurity relief, economic-relief giveaways, mental wellness resources and community connection — all at no cost to attend.
Why it's free
Because culture shouldn't cost a family their grocery money.
The impact model
01Sponsors fund it
02We produce it
03Families receive it
04Culture gives back
The weekend
Filmed on day one. Free to the community on day two.
Day two · Community impact + live concert
January 23, 2027 · Charlotte, NC
- National touring talent + full concert production
- 1,500 seats — $0 admission
- Food insecurity relief
- Economic-relief giveaways
- Mental wellness screenings + resource connections
One weekend. A cultural story on camera. Real impact in the community.
The market
Charlotte is growing. So is the culture.
964,784
Charlotte Population
+10.3%
Growth Since 2020
33.6%
Black Population
$82,068
Median Household Income
48%
Bachelor's Degree or Higher
67%
Black consumers pay more attention to brands that reflect their culture
Charlotte figures: U.S. Census Bureau, city of Charlotte. Cultural alignment figure: National Black Consumer Insight — Nielsen 2026.
Who shows up
73%
Female attendance
Age profile
21–27
28–34
35–44
45–54
Regional draw
- Charlotte + Mecklenburg County
- Cabarrus County
- Gaston County
- Union County
- York County, SC
- Regional Southeast travel-in
Gender and age profile based on prior WKND event data. Geographic markets reflect January 2027 marketing strategy.
Where the money goes
Your investment makes this possible.
01
Food Insecurity
Financial support funds food and grocery assistance for participating Charlotte households.
02
Economic Relief
Gas cards, grocery cards, transportation support and direct-relief giveaways reduce real household expenses.
03
Mental Wellness
Mental wellness screenings, trusted resources and connections to support.
04
Free Access
1,500 concert seats made available at $0 admission.
05
National Artists
Sponsor investment helps bring nationally recognized artists to a stage the community can experience for free.
06
Live Production
Professional stage, sound, lighting and production deliver the quality of a major ticketed event without the ticket price.
Ownership opportunities
Don't buy a logo. Own an outcome.
Ticket Partner
$15,000
You make access possible.
What you fund
- · 1,500 free community tickets
- · Ticketing + RSVP infrastructure
- · Promotion of free ticket drops
What you receive
- · Tickets presented by [Brand]
- · Branding on RSVP + confirmation experience
- · Ticket-drop campaign recognition
- · Stage acknowledgment before the headliner
- · Inclusion in post-event impact reporting
The Food Insecurity Partner
$10K – $20K
You help put food where it's needed most.
What you fund
- · Food + grocery assistance for participating households
- · Community meals distributed during Impact Day
- · Distribution operations, staffing and logistics
What you receive
- · Food Insecurity Initiative presented by [Brand]
- · Premier signage at distribution points
- · Stage recognition
- · Digital recognition
- · Post-event reporting on households supported
Artist Sponsor
$20K – $35K
You put the talent on stage.
What you fund
- · Featured artist fee
- · Artist travel + hospitality
- · Production costs tied to the performance
What you receive
- · Stage + promotional credit as sponsor of the performance
- · Recognition tied to artist marketing
- · Approved sponsor integration around related artist content
- · Approved co-branded content, usage rights defined in the final agreement
The Small Business Marketplace
From $15,000
You put Charlotte businesses in the room — without making them pay to get there.
What you fund
- · Vendor booth fees
- · Marketplace infrastructure
- · Signage, lighting + power
- · Selected small-business support
What you receive
- · Small Business Marketplace presented by [Brand]
- · Naming signage at the marketplace entrance
- · Brand presence throughout the marketplace
- · Recognition tied to the number of businesses supported
- · Small-business spotlight content from Community Impact Day
Partnership levels
Pick your lane.
$35K
One only
Presenting Partner
- · “Community Impact Weekend presented by [Brand]”
- · Category exclusivity
- · Premier recognition across the filmed production day and the public Impact Day + Live Concert
- · Premium stage recognition + speaking opportunity
- · Dominant event signage
- · Full digital, email and press recognition
- · Premium partner footprint
- · Approved branded content segment
- · VIP hospitality
- · First conversation for 2028
$25K
Own one pillar
Signature Impact Partner
- · Own Food Insecurity, Economic Relief, Mental Wellness, Live Music or Small Business
- · Naming rights to that pillar
- · Prominent signage
- · Stage recognition
- · Digital campaign
- · VIP access
- · Impact reporting
$15K
Own free admission
Ticket Partner
- · 1,500 free community tickets
- · RSVP branding
- · Ticket-drop campaign
- · Stage recognition
- · Impact reporting
$10K
Own one initiative
Community Partner
- · Support one defined community giveback initiative
- · Economic-relief giveaway, mental wellness resources or food relief
- · Event branding
- · Stage mention
- · Digital promotion
- · VIP access
$5K
Free access + relief
Supporting Partner
- · Sponsor recognition
- · Digital listing
- · Event branding
- · Stage acknowledgment
- · Partner recap
Select partnerships may include filmed integration. On-camera participation is developed within the established Community Impact Weekend format and confirmed in the final partnership agreement.
Your investment keeps 1,500 seats free, funds direct community relief and extends the impact beyond the stage.
Free culture. Real relief. Measurable impact.